The small variation: When Marie Antoinette stated, “permit them to consume cake,” it may were because she was actually hogging most of the Michel et Augustin cookies for by herself. Childhood mates Michel and Augustin met in middle school, and, if they found their particular xxx 9-to-5 jobs becoming unfulfilling, they started a cookie company with a foundation in French pastry. Fast forward 13 years, as well as the two pals have actually practices in France and ny and therefore are attracting the entire world through its snacks, pastries, yogurts, mousses, along with other sweets made with straightforward, pronounceable components. The duo also will teach aspiring bakers that perfecting the art of French pastry is attainable through their unique cookbooks and entertaining available home courses. Michel and Augustin’s dream is easy: to help make the globe laugh and get together over a shared passion for candies.
Share
The story of Michel et Augustin began simply enough. Two guys began palling around in secondary school and became good buddies. But, as with numerous adolescent relationships, the two parted steps after graduation to check out their very own routes.
Michel discovered themselves working in money in ny, and Augustin ended up being working in marketing and advertising for Air France. But both soon became disillusioned aided by the 9-to-5 grind regarding the world of business. They reconnected and the duo devised a wild decide to learn all 1,263 bakeries in France and develop the basics of ideal confectioneries the nation needed to offer. They composed a manuscript about any of it â their own first collaboration!
After finishing their own pursuit, in 2004, Michel and Augustin aproned-up and set on a fresh adventure: cooking in Augustin’s home. Their unique purpose was to generate a type of snacks along with other sweets fashioned with 100% natural ingredients and love. And, after tirelessly screening and sampling above 300 recipes, their basic mixture was born: the small circular butter cookie. Michel et Augustin was created!
The pair discovered quick achievements, in addition they continue to innovate a lot more delicious designs, such as for example a decadent yogurt in a bottle, which had been discovered only once Michel and Augustin discovered their prized cow could develop more than butter. They advertise their products making use of signature “kookiness” additionally the pleasure they infuse in their yummy goodies.
Distributing a fascination with French Pastry across World
Michel et Augustin is about more than just making a delicious cookie. The business is actually curved on attracting from France’s rich cooking history to generate masterful desserts.
“it is not nearly cookies â it’s about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “every little thing we make is linked to French pastry methods. We now have a truly strong connection with pastry producing as a business enterprise.”
But Lily informed all of us an attraction for and expertise of French pastry is not just set aside the item developers (they call them the “recipe group”) at Michel et Augustin. Part of the organizations kooky society is actually discussing the love and knowledge of pastry producing thus every member of the team, in France and Brooklyn, can train to be a French pastry cook and take the national examination (named a “C.A.P.”). Because of this, everyone can take part in innovating new quality recipes and speak knowledgeably with enthusiasts, customers, and people.
“once per week in France and when per month in ny, our Banana Farm (“office”) can become a pastry course where the audience is experiencing a classic curriculum of French pastry and training for the official certification,” she said. “no matter whether you’re a site creator or in product sales â the chance is actually motivated for every.”
Though Michel et Augustin provides a more expansive brand in France, the organization sticks towards same basics and maxims of design for all services and products.
“finished . our products have in common is actually a real focus on flavor and to the ingredients,” Lily said. “We focus on the quality and simplicity of materials, and then try to keep carefully the element number as pronounceable possible.”
This effects not just in a yummy decadence, and a goody you can easily feel good about ingesting along with your significant other.
An accumulation of Treats excellent for revealing together with your Sweetheart
Thereis just something about revealing desserts that begins a single day appropriate or finishes an amazing big date. And Michel et Augustin’s designs had been designed for only this type of occasions.
“its a moment of extravagance at the end of a night out together,” Lily stated. “its delicious and made with clean components, hence makes the second that much better. It feels good to indulge.”
With so many deserving treats to choose from, there is no want to choose one. While there are numerous a lot more possibilities in France â from candy mousse to decadent yogurts and, however, unique snacks â there’s a lot of available options in america at the same time.
Lily had been fast to advise the most wonderful snacks supply to or enjoy thereupon special someone.
“All of our best-selling cookie is actually the 4-Cookie Squares,” she mentioned. “they might be like small square tarts, can be bought in three tastes, and certainly will end up being very effortlessly provided. We also have Cookie Buttons, that are hazelnut candy chip snacks with hazelnut ganache inside. They arrive in packages of two â one personally, choice for you!”
For couples which love their unique early morning routine collectively, Lily told all of us Puff Palmiers tend to be an attractive a.m. choice.
“They are puff pastry and taste like Elephant Ears,” she stated. “they truly are super light and flaky and an excellent option for discussing over morning meal with coffee or at beverage time.”
Whether your honey tend to be chocoholics or value the fragile butteriness of caramel (or all things in between), Michel et Augustin has a worthy treat for revealing (or sneaking down with for your own personel clandestine cookie affair).
Get Involved From the Banana Farm
Michel et Augustin’s approach is the fact that pleasure of desserts is within the sharing. So it should not be any shock neighborhood engagement is actually extreme part of the business’s company mission. Many people are invited to eliminate in and chat (and style cookies) at their own Banana Farms (practices) in Paris, Lyon, or Brooklyn.
This mindset began during the very start of company and it is element of its key. And Lily noted this viewpoint is exemplified in the businesses open residences.
“immediately, Michel and Augustin opened up the doorways of these apartment to next-door neighbors, pals, clients, and passersby, for people provide them opinions, to taste snacks, to flavor brand-new quality recipes these people were evaluating, in order to go out together with them and talk about whatever were performing,” she mentioned. “It’s something’s important to you now.”
Open up residence in the Banana Farm occurs on basic Thursday of each thirty days in France and ny. Lily informed us these activities provide an easy method for the business giving to town by training them concerning record and strategies of French pastry.
“We invite every person, family, pals, consumers, and consumers to come share quality recipes,” she stated. “We perform taste assessments, focus groups, and play games. It is a real community occasion.”
It’s not only fun and tummy-pleasing to attend, however if you do not have a cookie friend, imagine all the other dessert aficionados you could meet at the Banana Farm. In the end, if someone loves Michel et Augustin addresses, you are aware they’ve got great flavor, and you will have one thing to connect over.
Michel et Augustin: dedicated to Random Acts of Kookiness
In genuine Michel and Augustin form, the duo started a Random Acts of Kookiness effort to encourage and delight the public. From a tribute to Michael Jackson towards cookie square event as well as their torrid Greek story, Michel and Augustin infuse hilarity and pleasure into all they are doing. You can observe precisely why their particular snacks are so addictive â they are created using natural ingredients and great vibes.
Up next for your business is actually an innovative new cookbook that aims to greatly help all of us audience and others overcome the intimidation associated with French pastry.
“we are producing a French pastry cookbook for all the United States, and it’s really about enjoying these hard recipes,” Lily mentioned. “We’re splitting it down and saying you can do it. When we can, anyone can, and then we’re discussing all of our progress.”
Michel et Augustin is also trying launch its popular chocolate mousse in america.
“our very own dream for our candy mousse will be seduce America’s preferences.”
And, after tasting their snacks along with other treats, the US is without doubt in for a lengthy romance thereupon mousse.